
Mary Phelps-Jacobs patented her bra design under the patent name of Caresse Crosby.
Phelps Jacobs couldn't get much interest for her idea and sales were minimal, so for $1500 she sold the rights to Warners...and a few years later just change that fifteen hundred patent valuation for fifteen million dollars... Warners have been involved in bra production ever since. Within a year, breasts were measured in inches rather than being categorized small, medium or large.